CSR Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1076
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SWOT Analysis of CSR Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CSR Corporation

Parent Company

CSR Corporation, China

Category

Heavy Equipment

Sector

Heavy Equipment and Engg.

Tagline/ Slogan

‘Providing the customers with comfortable, safe and reliable products’

USP

The demand of the customers is the motivation of their progress forever

STP

Segment

People and businesses who want railway locomotives, passenger trains, freight wagons, bullet trains, metro vehicles and relevant parts

Target Group

People or Business expecting advancement, maturity, economy, applicability and reliability’ in their products

Positioning

Manufacturing first-class products with first class technologies and offering customers most valuable green products, in a bid to build an industrial pioneer and a globalized multinational most responsible for the society

SWOT Analysis

Strengths

1. Partly state owned and has a huge capital base

2.Boasts a complete system of independent development, massive manufacturing and standard service of its products

3.Owns China’s largest electric locomotive R & D and manufacturing base, a globally leading bullet train R & D and manufacturing base

4. Has the entire contract for China’s metro and road transit system

Weaknesses

1. In spite of a capital base, being state owned does not allow for capital expansion and dynamic decision making

2. Strict Chinese regulations makes operational activities restricted

Opportunities

1. Growing residential sector in Asia

2. Growing rail transportation industry in China

Threats

1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market

2. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth plans

Competition

Competitors

1. Daimler AG

2. Paccar

3. Weichai Power



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