China CNR SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 981
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SWOT Analysis of China CNR with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China CNR

Parent Company

China CNR Corporation Limited , China

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Powerful, Energetic & Cohesive

USP

Being credible, creative, active and enterprising

STP

Segment

People and businesses who want high performance electric locomotives for freight, passenger and intercity transportation

Target Group

People or Business expecting flexible and economical locomotives prepared by decades of experience and expertise in manufacturing

Positioning

To earn customers’ enthusiasm through continuous improvement driven by the integrity, teamwork and innovation of our people and partners.

SWOT Analysis

Strengths

1. Has a huge Asset base and can leverage upon it when required

2. Has many state of the art R&D establishments in the country as its subsidiaries

3. Has a wide revenue stream coming from its various subsidiaries in various sectors

4. Strong financial position and reputation

5. Has a wide presence across China and is a leading player

Weaknesses

1. Weak aftermarket sales service in spite of being a veteran company in the industry
2. Being a State owned company does not allow much room for quick expansion

Opportunities

1. Growing economy and infrastructure in China
2. Increased Government spend on the rail and infra sector

3. Global associations and tie-ups

Threats

1. Economic downturn has affected many heavy industries and can weaken CNR too
2. No non-state sales due to cheap competition

Competition

Competitors

1. China South Railway

2. Rolling stock industry



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