IHI Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1147
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SWOT Analysis of IHI Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

IHI Corporation

Parent Company

IHI Corporation, Japan

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

Towards a precious future;  Towards a borderless world

USP

Keep exploring the Engineering edge through R&D

STP

Segment

People and businesses who want ships, aero-engines, turbochargers for automobiles, industrial machines, power station boilers and other facilities, suspension bridges and other transport-related machinery

Target Group

People or Business who want to make their processes efficient and create opportunities for their stakeholders

Positioning

Use of technology to improve the competitiveness of products and services offered, by strengthening the capabilities required in development, design, supply, manufacture and construction

SWOT Analysis

Strengths

1. IHI supplies products to GE, Boeing etc and is an important vendor for many manufacturing companies
2. Geographic diversification, Presence in many developing countries
3. Also diversified into industrial machinery and vehicles and transportation solutions

4. Strong reputation among industry competitors

5. Financially stable and growing performance

Weaknesses

1. The current slowdown in international markets has left the balance sheet weak
2. Construction machinery is an important division; Its decline in the gulf has weakened cash flows

Opportunities

1. Growing residential sector in Asia could open up opportunities
2.Rise in the mining activities in developing countries where it has a significant presence

3. Acquisition of smaller competitors could boost position

Threats

1. Threat to shipbuilding division from Korean counterparts in developing countries
2. Arrival of other cheap industrial equipment makers from China

Competition

Competitors

1. Samsung Heavy Industries
2. Hyundai Heavy Industries
3. Caterpillar Inc.



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