Oshkosh Corporation SWOT Analysis
Oshkosh Corporation is one of the leading brands in the heavy equipment & engineering sector. Oshkosh Corporation SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Oshkosh Corporation:
Quick Glance:
Oshkosh Corporation Strengths
- Vehicles and products of latest technologies, innovations give Oshkosh a chance to lead in the markets
- Leading supplier of concrete trucks to leading companies in the U.S
- Also diversified into industrial machinery, vehicles, logistics, electronics and other
- Strong financial position and good market reputation
Above are the strengths in the SWOT Analysis of Oshkosh Corporation. The strengths of Oshkosh Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Oshkosh Corporation Weaknesses
- Weak performance in international markets compared to industry leaders
- Not a very strong incentive structure for Dealer network thus creating a concern amongst dealers
These were the weaknesses in the Oshkosh Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Oshkosh Corporation Opportunities
- Market recovery provides a significant opportunity for Oshkosh to focus on getting back to average prior peak rates in markets which have been down during the Great Recession
- Some international acquisitions which are in pipeline could bring new opportunities
- Expansion and tieups in emerging economies
Above we covered the opportunities in Oshkosh Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Oshkosh Corporation Threats
- Rising labor wages in the U.S
- Currency fluctuation losses possible due to the current downturn
- Intensive cheap competition from Chinese and Korean counterparts
The threats in the SWOT Analysis of Oshkosh Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Oshkosh Corporation SWOT analysis.
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About Oshkosh Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Oshkosh Corporation Overview | |
|---|---|
| Parent Company |
Oshkosh Corporation, U.S. |
| Category |
Heavy Equipment |
| Sector | |
| Tagline/ Slogan |
To move the world at work |
| USP |
Leading manufacturer and marketer of access equipment, specialty vehicles and truck bodies for the primary markets of defense, concrete placement, refuse hauling, access equipment and fire & emergency |
| Oshkosh Corporation STP | |
| Segmentation |
People and businesses who want specialty trucks and truck bodies and access equipment |
| Target Market |
People or Business expecting world's toughest specialty trucks and truck bodies and access equipment |
| Positioning |
To serve and delight our customers by partnering with them |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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