Oshkosh Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1617
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SWOT Analysis of Oshkosh Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oshkosh Corporation

Parent Company

Oshkosh Corporation, U.S.

Category

Heavy Equipment

Sector

Heavy Equipment and Engineering

Tagline/ Slogan

To move the world at work

USP

Leading manufacturer and marketer of access equipment, specialty vehicles and truck bodies for the primary markets of defense, concrete placement, refuse hauling, access equipment and fire & emergency

STP

Segment

People and businesses who want specialty trucks and truck bodies and access equipment

Target Group

People or Business expecting world's toughest specialty trucks and truck bodies and access equipment

Positioning

To serve and delight our customers by partnering with them

SWOT Analysis

Strengths

1.  Vehicles and products of latest technologies, innovations give Oshkosh a chance to lead in the markets
2. Leading supplier of concrete trucks to leading companies in the U.S
3. Also diversified into industrial machinery, vehicles, logistics, electronics and other

4. Strong financial position and good market reputation

Weaknesses

1. Weak performance in international markets compared to industry leaders
2. Not a very strong incentive structure for Dealer network thus creating a concern amongst dealers

Opportunities

1. Market recovery provides a significant opportunity for Oshkosh to focus on getting back to average prior peak rates in markets which have been down during the Great Recession
2. Some international acquisitions which are in pipeline could bring new opportunities

3. Expansion and tieups in emerging economies

Threats

1. Rising labor wages in the U.S
2. Currency fluctuation losses possible due to the current downturn

3. Intensive cheap competition from Chinese and Korean counterparts

Competition

Competitors

1. MAN
2. Volvo AG
3. BAE systems



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