ACE Action Construction Equipment Ltd SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3551

SWOT Analysis of ACE Action Construction Equipment Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ACE Action Construction Equipment Ltd

Parent Company

Action Construction Equipment Ltd., India


Heavy Equipment


Heavy equipment and engineering

Tagline/ Slogan

Nothing beats an ACE


India’s leading material handling and construction equipment manufacturing company with over 50% market share in mobile cranes segment



People and businesses who want equipments and services in Cranes, Material Handling/Construction Equipment and Tractor

Target Group

People or Business expecting latest technology Construction Equipment and efficient sales and product support aimed at satisfying their real needs


Commitment towards total quality management

SWOT Analysis


1. A brand with a good recall in industries
2. All the company’s products are increasing their market share with every year

3. A majority market share in mobile cranes segment

4. Its product portfolio includes Tower Cranes, Loaders, Vibratory Rollers, Truck Mounted Cranes, Crawler Cranes, Forklifts, Tractor

5. The brand has its presence in nearly 30 countries


1. Limited brand recall specially in other countries

2. The distribution & after sales system is still not as superior as global leaders


1. Marketing tie-ups with leading foreign companies which facilitate the availability of latest technology and machines from around the world could make its R&D stronger manifold

2. Growing Real Estate sector in Asia

3. Introduction of products at regular intervals has ensured a regular cash flow


1. The current economic slowdown in the developed countries could decrease its sales
2. Stiff competition from international players like Caterpillar, Komatsu etc.



1. JCB
2. Ingersoll-Rand
3. Caterpillar


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