China CSSC Holdings SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1004
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SWOT Analysis of China CSSC Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China CSSC Holdings

Parent Company

China State Shipbuilding Corporation, Shanghai, China

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

‘Best quality at a competitive cost’

USP

Providing all technical and logistics solutions at one stop

STP

Segment

People and businesses who want products and services in Ship Building, Repair & Large Steel construction

Target Group

People or Business expecting ‘Quality & Reliability’ for their money

Positioning

Safety, Health & Environment oriented

SWOT Analysis

Strengths

1. Repeated number of follow-up orders
2. State-of-the-art technology for submarines and 5,500-ton-class destroyers
3. 1,500 design and R&D personnel with prolific experience

4. A pioneer and current leader in Corporate Governance and ‘Triple bottom line’ in China Shipbuilding Industry

5. Strong reputation among industry players owing to its stable operations

Weaknesses

1. Since the European(German) market is down, it has affected sales

2. Being a state run company does not allow room for quick expansion

Opportunities

1. Diversification in Construction and Energy will open up new dimensions
2. Now has a customer base of around 40 countries and thus can attract orders from unaffected countries

Threats

1. Stiff competition from Korean players
2. Huge Debt still poses a threat to its finances and working capital

3. Changing govt policies and international norms

Competition

Competitors

1. Hyundai Heavy Industries
2. Samsung Heavy Industries
3. STX Shipbuilding


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