China Shipbuilding Industry Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3113
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SWOT Analysis of China Shipbuilding Industry Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Shipbuilding Industry Corporation

Parent Company

CSIC, Beijing, China

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

The leading force in the Chinese shipbuilding industry, and a world-class global shipbuilder

USP

Has the largest shipbuilding and ship repair facilities in China

STP

Segment

People and businesses who want products and services in shipbuilding, ship repairing and marine engines

Target Group

People or Business expecting beyond the maritime industries and into the realm of designing and manufacturing large turnkey equipment

Positioning

The leading player in China in the research and design of naval and merchant ships

SWOT Analysis

Strengths

1. Has the largest R&D facility amongst shipbuilders in China
2. Geographic diversification, Presence in many developing countries
3. Also diversified into engine manufacturing, ancillary and military grade engines

4. It has expertise in military and civil ships, marine engineering and marine equipment

5. One of the largest in China and Asia in the entire industry

Weaknesses

1. Weak performance in its domestic market compared to industry
2. Reduction in orders has led to weakening cash flows is a concern

Opportunities

1. Huge opportunity if the company diversifies largely into military equipment production
2. Building of the world’s largest Stainless steel chemical tanker could bring in more orders

Threats

1. Korean shipbuilders eating away their global market share
2. Weakening Chinese currency and its economy could be disastrous

Competition

Competitors

1. China CSSC
2. STX Corp
3. Daewoo Shipbuilding



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