Yangzijiang Ship Holdings SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 927
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SWOT Analysis of Yangzijiang Ship Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yangzijiang Ship Holdings

Parent Company

Yangzijiang Ship Holdings Ltd., China

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

Striving to be the most outstanding shipbuilding enterprise in China

USP

With a history stretching back as to 1956 in shipbuilding, the company is the first shipbuilding enterprise in China that entered the stock market in Singapore

STP

Segment

People and businesses who want products and services in container ships, oceanographic engineering ships, chemical tankers, multi-purpose ships and bulk carriers

Target Group

People or Business expecting rational and efficient production procedures and technologies in their business

Positioning

To pursue win-win achievements with our customers both at home and aboard with profound shipbuilding expertise, quality product and satisfactory after-sale service

SWOT Analysis

Strengths

1. Slowly and gradually gaining a foothold in the Chinese shipbuilding industry
2. Services many foreign countries, both developed and developing
3. Is known for its efficient and productive production facility off Jiangyin City

4. Has a workforce of over 10,000 employees

5. The Company has building container ships, oceanographic engineering ships, chemical tankers, multi-purpose ships and bulk carriers

Weaknesses

1. Limited global presence as compared to industry leaders

2. Hasn’t diversified its portfolio yet except steel fabrication in spite of being in the industry for more than 50 years

Opportunities

1. Growing ship making orders from various Asian countries

2. Also, orders from big shipping companies like Maersk, will bring in huge cash flows

Threats

1. Stiff competition from CSSC & CSIC, which are State-run companies

2. The current Eurozone crisis has affected its top line coming from European firms

3. Govt policies and market scenario

Competition

Competitors

1. China CSSC
2. China CSIC
3. STX Corporation



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