Mitsui Engineering and Shipbuilding SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 741
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SWOT Analysis of Mitsui Engineering and Shipbuilding with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsui Engineering and Shipbuilding

Parent Company

Komatsu Ltd., Japan

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

We have a dream for our Earth

USP

Offering products and services which are friendly to the global environment and useful to the people and society making full use of technical expertise fostered over the years

STP

Segment

People and businesses who want products and services in ship and ocean, power energy, plant engineering, logistic system, social infrastructure construction, environmental recycling

Target Group

People or Business expecting products and services to changing business environment, and to contribute to society with social responsibility in mind

Positioning

Trusted by society and individuals through products and services we offer

SWOT Analysis

Strengths

1. Wide range of products from Shipbuilding to IT solutions
2. Geographic diversification, Presence in many developing countries
3. Nimble management to respond quickly to the change in the business environment

4. Has a strong workforce of over 10,000 employees

Weaknesses

1. Return on Capital invested has been declining due to rise in operating costs is a concern

2. Currency fluctuations with the dollar has affected their global business and operational efficiency

Opportunities

1. Growing IT sector in China could bring in much needed cash flows
2.Rise in the energy production activities in developing countries where it has a significant presence

3. Global expansion to emerging economies can be done

Threats

1. Many competitors coming up in China which have focused businesses
2. A steep decrease in Shipbuilding orders due to decline in the shipbuilding industry in China

Competition

Competitors

1. Samsung Corporation
2. Hyundai Industries
3. STX Corporation



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