Ingersoll-Rand SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 2510
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SWOT Analysis of Ingersoll-Rand with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ingersoll-Rand

Parent Company

Ingersoll-Rand

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

Inspiring progress

USP

With the help of a 100-year-old tradition of technological innovation, to enable companies and their customers to create progress

STP

Segment

People and businesses who want products and services in Air Solutions

Tools, Material Handling, Golf Car, Utility Vehicles etc

Target Group

People or Business expecting products and solutions to create a positive impact in their world

Positioning

To provide products, services and solutions that enhance customers' energy efficiency, productivity and operations

SWOT Analysis

Strengths

1. Highly diversified company with products for every production need
2. Geographic diversification, Presence in many developing countries
3. Also diversified into industrial machinery and vehicles, logistics, electronics and other solutions-based operations

4. Wide product portfolio and good presence in major European countries

Weaknesses

1. The brand has limited penetration globally and limited recall
2. Performance of some of its subsidiaries has led to weakening cash flows which is a concern

Opportunities

1. Entering to club car and utility vehicle business could boost its sales
2. Growing residential sector in Asia

Threats

1. Huge investments with higher payback periods made currently which could weaken its financial structure
2. Huge competition from other western firms like Caterpillar, JCB etc

Competition

Competitors

1. Caterpillar Inc.

2. JCB
3. Komastsu



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