Tractors India Ltd SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3043
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SWOT Analysis of Tractors India Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tractors India Ltd

Parent Company

TIL, India

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

Technology, Innovation, Leadership; We make our customers more profitable

USP

Has emerged as one of the leading providers of a wide range of equipment that represent some of the finest in global technology

STP

Segment

People and businesses who want Earth moving products and services

Target Group

People or Business expecting cutting edge technology products and total solutions with the ultimate aim in enhancing their value

Positioning

Making customers more profitable

SWOT Analysis

Strengths

1. Wide range of products for every Construction & Mining equipment need
2. Has the license for Manufacturing CAT in India

3. Has received the award for best Construction equipment provider

4. Well connected with a vast network over 60 branches and area offices

Weaknesses

1. Not a very performance in its domestic market recently in terms of sales

2. The market is restricted to mostly India and limited international presence

Opportunities

1. Is working hard to complete its aim of doubling turnover
2. Rise in the mining activities in developing countries where it has a significant presence

3. Growing residential sector in Asia

Threats

1. Competition from companies like M&M, John Deere etc
2. Strengthening share of its competitors in the North where it is the leader could affect its business

Competition

Competitors

1. Mahindra & Mahindra
2. John Deere
3. JCB



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