JCB SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 6010
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SWOT Analysis of JCB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JCB

Parent Company

JCB, U.K

Category

Heavy Equipment

Sector

Heavy equipment and engineering

Tagline/ Slogan

A truly world-class company

USP

Strong and high performance products and solutions to meet global customers' needs

STP

Segment

People and businesses who want products and services for Construction Equipment

Target Group

People or Business expecting high performance products and unrivalled customer service

Positioning

Providing the best equipments in the industry through focus on both process innovation as well as product innovation based on customers’ needs

SWOT Analysis

Strengths

1. Wide range of products for every Construction need
2. Geographic diversification, Presence in many countries both developed and developing

3. Has a huge dealer network and availability

4. Has a high brand recall value amongst construction equipments

5. Has a famous unrivalled customer service

6. Factories in UK, Brazil, North America, India or Germany

Weaknesses

1. Hasn’t yet diversified into related businesses
2. The current Eurozone crisis has affected its operational efficiency

3. Still competition means limited market share

Opportunities

1. Growing residential sector in Asia
2. The recent launch of Backhoe loaders could bolster its sales

3. Warehouse expansion at different places will enhance their customer service

Threats

1. Stiff competition from various players like CAT, Ingersoll Rand, ACE etc..
2. The Real Estate sector in Europe has weakened and might lead to stagnant business in the Eurozone

Competition

Competitors

1. Caterpillar
2. Komatsu
3. Ingersoll-Rand



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