20 Microns SWOT Analysis, USP & Competitors

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SWOT Analysis of 20 Microns with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

20 Microns

Parent Company

20 Microns

Category

Diversified Metals & Mining

Sector

White Minerals manufacturing

Tagline/ Slogan

-

USP

India’s largest producer of white minerals

STP

Segment

Industrial Segmentation

Target Group

Paint and powder coating, plastic, textiles, rubber, paper

textiles, and sealants industry

Positioning

Superior product quality, equally matched with excellence in problem solving capabilities and technical customer service

SWOT Analysis

Strengths

1. Ability to factor client requirements
2. Diversified market - Strong presence in India and 47 other countries
3. Ownership of mineral mines as well manufacturing units – no supplier issues

4. Strong R&D and operational efficiency

Weaknesses

1. Does not own power sources

2. Govt regulations put a lot of restrictions on operations and expansions

Opportunities

1. Expansion of industries targeted
2. Increasing popularity of synthetic minerals
3. Expanding geographical locations and international tie-ups

Threats

1. Resource limitation – Limited mineral resources in India
2. Availability of synthetic substitutes – produced by stronger player

Competition

Competitors

1. NMDC Limited

2. Ashapura Minechem Ltd.

3. Sandur Manganese & Iron Ores Ltd


The table above concludes the 20 Microns SWOT analysis along with its marketing strategy and brand parameters.

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