Provide high quality, exotic, sophisticated products for years
1. Ownership of raw materials – holds the largest quarries 2. Superior Technology for stone cutting and shaping 3. Diversification into related industries – construction, cement, etc. 4. Focus on products which attract the end consumer
1. Overdependence on one type of raw material 2.Competition and Stagnant growth rate is a concern
1.Opportunity to diversify into other related industries 2. Rising standards of living in Tier 2 and 3 cities – increasing demand 3. Infrastructure boom across the nation – increasing demand
1. Very high threat of substitutes – Low cost of switching 2. Seasonal consumption patterns 3.Limited Access to infrastructureand growing competition
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