Associated Stone Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3829
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SWOT Analysis of Associated Stone Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Associated Stone Industries (Kotah) Ltd.

Parent Company

Associated Stone Industries

Category

Diversified Metals & Mining

Sector

Construction Materials

Tagline/ Slogan

A vision to lead through serving society (Vision Statement)

USP

Stone Mining

STP

Segment

Consumers targeted by customers

Target Group

Customers targeting consumers valuing beautiful products

Positioning

Provide high quality, exotic, sophisticated products for years

SWOT Analysis

Strengths

1. Ownership of raw materials – holds the largest quarries
2. Superior Technology for stone cutting and shaping
3. Diversification into related industries – construction, cement, etc.
4. Focus on products which attract the end consumer

Weaknesses

1. Overdependence on one type of raw material
2.Competition and Stagnant growth rate is a concern

Opportunities

1.Opportunity to diversify into other related industries
2. Rising standards of living in Tier 2 and 3 cities – increasing demand
3. Infrastructure boom across the nation – increasing demand

Threats

1. Very high threat of substitutes – Low cost of switching
2. Seasonal consumption patterns
3.Limited Access to infrastructureand growing competition

Competition

Competitors

1.Aro Granite Industries Ltd

2. Elegant Marbles & Granite Industries Ltd.

3. Pokarna Limited



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