Maithan Alloys SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 931
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SWOT Analysis of Maithan Alloys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maithan Alloys

Parent Company

Maithan Alloys

Category

Diversified Metals & Mining

Sector

Alloys

Tagline/ Slogan

Enhancing Stakeholder Delight (Vision Statement)

USP

Niche Value Added Manganese alloys

STP

Segment

Steel manufacturing for companies

Target Group

Large and growing steel companies

Positioning

Provider of specialised grade alloys

SWOT Analysis

Strengths

1.Conversion of commoditized alloys into differentiated product

2.Access to secure energy

3.Strong research and development to produce specialized grades

4.Port proximity of locations – Supports exports

5. Excellent operations and highly optimised ways of resource utilisation

Weaknesses

1.Weak foothold outside India

2.Limited bargaining power with integrated steel plants

Opportunities

1.Backward integration to own manganese ore mines

2.Selling to growing number of mini plants producing DRI

3. Growth in other countries with the help of mergers and tie-ups

Threats

1.Threat of new entrants – others can enter specialized grade manganese segment

2. Nationalization of resources – limited manganese ore in India

3. Threat of substitutes to steel

Competition

Competitors

1. Facor Alloys Ltd.

2. Ferro Alloys Corporation Ltd

3. Gujarat Natural Resources Ltd

4. Hira Ferro Alloys Ltd.

5. Impex Ferro Tech Ltd.



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