Indsil SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 656
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SWOT Analysis of Indsil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indsil

Parent Company

Indsil

Category

Diversified Metals & Mining

Sector

Alloys

Tagline/ Slogan

Sustainable value creation for all stake-holders through ethical and universally harmonious business and manufacturing processes.

USP

Product quality and pioneering efforts in process technology for specialty alloys

STP

Segment

Steel and Stainless Industry

Target Group

Corporate and companies

Positioning

Quality specialty alloys manufactured  with superior technology

SWOT Analysis

Strengths

1. Superior technology for producing manganese alloys
2. Captive power generation facilities making it cost competitive

3. Strong operations and R and D.

4. Good brand value among the various players in the industry

Weaknesses

1. Limited foothold outside India

2.Limited bargaining power with integrated steel plants

Opportunities

1.Backward integration to own manganese ore mines

2.Selling to growing number of mini plants producing DRI

3. More global expansion with association with international players

Threats

1.Threat of new entrants – others can enter specialized grade manganese segment

2. Nationalization of resources – limited manganese ore in India

3. Threat of substitutes to steel

Competition

Competitors

1. Balasore Alloys Ltd

2. Nagpur Power &Inds Ltd.

3. Rohit Ferro-Tech Limited



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