Lesha Industries SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 653
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SWOT Analysis of Lesha Industries with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lesha Industries

Parent Company

Lesha Industries

Category

Diversified Metals & Mining

Sector

Steel Trading

Tagline/ Slogan

-

USP

Strong operations and systematic manufacturing processes

STP

Segment

Steel manufacturers and buyers

Target Group

Corporates and business houses

Positioning

Provides steel trading and allied services

SWOT Analysis

Strengths

1. Diversified businessin the steel and mining industry

2. Operations are performed systematically

3. Good sustainable financial performance with an opportunity to grow further

4. Strong presence in Indian and a valuable company

Weaknesses

1. Does not own any resource it trades in
2. Minimal synergy among its core businesses – steel trading and IT solutions

Opportunities

1.Mushrooming of mini steel plants using Directly Reduced Iron

2. Global expansion by tie-ups with other companies globally

Threats

1. The producers and buyers setting up trading groups of their own
2. Stagnant growth in steel demand

3. E-Trading of steel

Competition

Competitors

1. Hisar Metal Industries

2. Alliance Integrated Metaliks

3. Shivalik Bimetal Controls



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