FACOR Ferro Alloys Corporation Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1594

SWOT Analysis of FACOR Ferro Alloys Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FACOR Ferro Alloys Corporation Limited

Parent Company

Ferro Alloys Corporation Limited


Diversified Metals & Mining



Tagline/ Slogan



India's largest producers and exporters of Ferro Alloys



Geographic Segmentation of steel plants

Target Group

Steel Plants in India, US, Canada, Italy, Germany, China


Experience, resources and technical know-how in ferro-alloys

SWOT Analysis


1. Strong backward integration – mines ferro chrome alloys
2. Access to secure energy – built its own power plants
3. Strong distribution networks outside India

4. Focused research and development to enhance operational efficiency and customer centric approach


1. Limited bargaining power with integrated steel plants
2. Competition from local and international players means limited market share


1.Expansion into new upcoming territories like Africa
2. Selling to mini steel plants

3. Mergers and associations with global players to increase reach


1. Threat of competitors – other strong players can take up market share in commoditized market
2. Threat of steel substitutes
3. Threat of specialized grade alloys by competitors



1. Maithan Alloys Ltd.

2. Gujarat Natural Resources Ltd.

3. Hira Ferro Alloys Ltd.

4. Impex Ferro Tech Ltd


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: