FACOR Ferro Alloys Corporation Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1636
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SWOT Analysis of FACOR Ferro Alloys Corporation Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FACOR Ferro Alloys Corporation Limited

Parent Company

Ferro Alloys Corporation Limited

Category

Diversified Metals & Mining

Sector

Alloys

Tagline/ Slogan

-

USP

India's largest producers and exporters of Ferro Alloys

STP

Segment

Geographic Segmentation of steel plants

Target Group

Steel Plants in India, US, Canada, Italy, Germany, China

Positioning

Experience, resources and technical know-how in ferro-alloys

SWOT Analysis

Strengths

1. Strong backward integration – mines ferro chrome alloys
2. Access to secure energy – built its own power plants
3. Strong distribution networks outside India

4. Focused research and development to enhance operational efficiency and customer centric approach

Weaknesses

1. Limited bargaining power with integrated steel plants
2. Competition from local and international players means limited market share

Opportunities

1.Expansion into new upcoming territories like Africa
2. Selling to mini steel plants

3. Mergers and associations with global players to increase reach

Threats

1. Threat of competitors – other strong players can take up market share in commoditized market
2. Threat of steel substitutes
3. Threat of specialized grade alloys by competitors

Competition

Competitors

1. Maithan Alloys Ltd.

2. Gujarat Natural Resources Ltd.

3. Hira Ferro Alloys Ltd.

4. Impex Ferro Tech Ltd



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