GMDC Gujarat Mineral Development Corporation SWOT Analysis, USP & Competitors

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SWOT Analysis of GMDC Gujarat Mineral Development Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

GMDC Gujarat Mineral Development Corporation

Parent Company

GMDC Gujarat Mineral Development Corporation

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

Fueling the growth

USP

Product range includes essential energy minerals like lignite, base metals and industrial minerals like bauxite and fluorspar.

STP

Segment

Industrial Segmentation

Target Group

Iron and Steel plants and Aluminum manufacturing plants

Positioning

Unlocks mineral wealth for value addition

SWOT Analysis

Strengths

1. Strong assets – Owns bauxite, manganese, lignite and fluorspar mines in Kutch, Gujarat

2. Strong financial position

3. Nationalized – Thus enjoys customer confidence

4. Strong negotiating power – as resources owned and minerals produced are key to other secondary industries

5. Expertise in sustainable mining

Weaknesses

1. Limited operations in Gujarat only

2. Locational disadvantage – iron and steel plants located in Jharkhand

Opportunities

1. Investment in mechanization and improvement in technology

2. Diversification in other minerals

3. Joint venture to expand business

Threats

1. Regulatory pressures on business

2. Presence of private players

Competition

Competitors

1.National Aluminium Company Limited (eliminated by JV)

2.AshapuraMinechem Ltd.

3.Sterlite Industries (India) Ltd


The table above concludes the GMDC Gujarat Mineral Development Corporation SWOT analysis along with its marketing strategy and brand parameters.

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