NMDC National Mineral Development Corporation SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1692

SWOT Analysis of NMDC National Mineral Development Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

NMDC National Mineral Development Corporation

Parent Company

NMDC National Mineral Development Corporation


Diversified Metals & Mining



Tagline/ Slogan

Eco-friendly Miners


India's largest iron ore producer and exporter producing about 30 million tons of iron ore from 3 fully mechanized mines



Industrial Segmentation

Target Group

Integrated Iron and Steel Plants in India


Provides iron ore at low price which helps Iron and steel plants minimize their costs

SWOT Analysis


1. Strong assets – owns four operating mines in the country

2. State Controlled – Buyer confidence is very high because of association with the state

3. Highly mechanized production – helps achieve its positioning

4. Strong financial position


1. Security issues at Chhatisgarh mines

2. Limited operations within the country only

3. Brand associated with alleged illegal dealings because of current happenings


1. Diversification – into other steel manufacture raw materials

2. Expansion outside India

3. Joint venture with related companies to grow the business


1. Increasing competition by private players

2. Regulatory and safety concerns



1.Jindal Iron and Steel Company Limited

2.Kudremukh Iron Ore Company Limited

3.Sesa Goa Limited

4.Resurgere Mines & Minerals India Limited

5.Essel Mining & Industries Ltd.


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