Vedanta Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1943
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SWOT Analysis of Vedanta Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vedanta Resources

Parent Company

Vedanta Resources

Category

Diversified Metals & Mining

Sector

Materials

Tagline/ Slogan

Mining Happiness

USP

Globally diversified natural resources group

STP

Segment

Industrial Segmentation

Target Group

Diversified industries using iron, zinc, copper, lead as raw material

Positioning

Provide high quality raw materials by low cost operations and sustainable development

SWOT Analysis

Strengths

1. Highly diversified business

2. Captive power generation units

3. Popular with the end consumers – very high brand recall

4. Strong assets – owns mines and manufacturing units in India and abroad

5. Strong financial position

Weaknesses

1. Name involved in alleged illegal mining practices

2. Govt intervention causes operationalefficiency

Opportunities

1. Development of nearby region to improve brand image among people

2. Worldwide expansion through London headquarters

Threats

1. Regulatory threats

2. Dwindling natural resources

3. Better brand image of competitors

Competition

Competitors

1.Aditya Birla Minerals Limited

2.BHP Billiton Group

3.Eurasian Natural Resources Corporation PLC

4.Grupo Mexico S. A. B. de C. V.



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