MOIL Manganese Ore India Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1809

SWOT Analysis of MOIL Manganese Ore India Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MOIL Manganese Ore India Limited

Parent Company

MOIL Manganese Ore India Limited


Diversified Metals & Mining



Tagline/ Slogan



Owns 60% of ferro grade manganese ore in India



Category Segmentation

Target Group

Targets ferro alloy producers


Provides manganese ore of the desired quality for steel production

SWOT Analysis


1. Joint venture with SAIL, ISPAT – provides necessary financial backing and brand value to be associated with two big names

2. Strong assets – Owns mines at various places

3. Has its own power generation units – helps it have economies of scope

4. State Controlled – Enjoys strong buyer confidence


1. Govt intervention affects operations

2. JV would weaken the bargaining power of MOIL with buyers


1. Diversification to produce related products

2. Expansion to other areas and countries

3. Forward integration – To set up its own steel manufacturing plant


1. Regulatory environment

2. Replacements to steel would cause harm to allied industries as well

3. Depleting resources



1.Gujarat Mineral Development Corporation Ltd.

2.Balasore Alloys Ltd.

3.TAI Industries Ltd.

4.VBC Ferro Alloys Ltd.

5. Sandur Manganese & Iron Ores Ltd


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