MOIL Manganese Ore India Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1839
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SWOT Analysis of MOIL Manganese Ore India Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MOIL Manganese Ore India Limited

Parent Company

MOIL Manganese Ore India Limited

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

-

USP

Owns 60% of ferro grade manganese ore in India

STP

Segment

Category Segmentation

Target Group

Targets ferro alloy producers

Positioning

Provides manganese ore of the desired quality for steel production

SWOT Analysis

Strengths

1. Joint venture with SAIL, ISPAT – provides necessary financial backing and brand value to be associated with two big names

2. Strong assets – Owns mines at various places

3. Has its own power generation units – helps it have economies of scope

4. State Controlled – Enjoys strong buyer confidence

Weaknesses

1. Govt intervention affects operations

2. JV would weaken the bargaining power of MOIL with buyers

Opportunities

1. Diversification to produce related products

2. Expansion to other areas and countries

3. Forward integration – To set up its own steel manufacturing plant

Threats

1. Regulatory environment

2. Replacements to steel would cause harm to allied industries as well

3. Depleting resources

Competition

Competitors

1.Gujarat Mineral Development Corporation Ltd.

2.Balasore Alloys Ltd.

3.TAI Industries Ltd.

4.VBC Ferro Alloys Ltd.

5. Sandur Manganese & Iron Ores Ltd



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