China Coal Energy SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1085

SWOT Analysis of China Coal Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Coal Energy

Parent Company

China Coal Energy


Diversified Metals & Mining


Mining (Coal)

Tagline/ Slogan



One of the largest coal exporter and independent coking enterprises in China.



Industrial Segmentation

Target Group

Metallurgical Manufacturers (For coal and coke both), thermal power plants (for coal)


Provides superior raw materials using advanced technology through integrated business structure

SWOT Analysis


1. Strong distribution network

2. Good customer service backed by superior brands

3. Integrated manufacturing with in house power generation

4. Diversified portfolio of coal products

5. Largest manufacturer of coal mining equipment

6. It is engaged in coal production and sales, coal chemicals, coal mining equipment manufacturing, coal mine design and related engineering services


1. Govt intervention causes operational inefficiencies

2. Competition means price-competition and difficulties in business operations and lower margins


1. Expansion opportunities in China

2. Look towards other countries for export

3. Invest in strong marketing campaign to make the brand known outside the country


1. Dwindling coal resources

2. Availability and popularity of alternative resources

3. Increased competition internationally



1. China Shenhua Energy Co Ltd

2. Yankuang Group Co., Ltd.

3. Anhui Hengyuan Coal Industry Co Ltd


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: