China Coal Energy SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1118
Advertisements

SWOT Analysis of China Coal Energy with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Coal Energy

Parent Company

China Coal Energy

Category

Diversified Metals & Mining

Sector

Mining (Coal)

Tagline/ Slogan

-

USP

One of the largest coal exporter and independent coking enterprises in China.

STP

Segment

Industrial Segmentation

Target Group

Metallurgical Manufacturers (For coal and coke both), thermal power plants (for coal)

Positioning

Provides superior raw materials using advanced technology through integrated business structure

SWOT Analysis

Strengths

1. Strong distribution network

2. Good customer service backed by superior brands

3. Integrated manufacturing with in house power generation

4. Diversified portfolio of coal products

5. Largest manufacturer of coal mining equipment

6. It is engaged in coal production and sales, coal chemicals, coal mining equipment manufacturing, coal mine design and related engineering services

Weaknesses

1. Govt intervention causes operational inefficiencies

2. Competition means price-competition and difficulties in business operations and lower margins

Opportunities

1. Expansion opportunities in China

2. Look towards other countries for export

3. Invest in strong marketing campaign to make the brand known outside the country

Threats

1. Dwindling coal resources

2. Availability and popularity of alternative resources

3. Increased competition internationally

Competition

Competitors

1. China Shenhua Energy Co Ltd

2. Yankuang Group Co., Ltd.

3. Anhui Hengyuan Coal Industry Co Ltd



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: