Rio Tinto SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 3368
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SWOT Analysis of Rio Tinto with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rio Tinto

Parent Company

Rio Tinto

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

-

USP

World leader in finding, mining and processing Earth’s resources

STP

Segment

Industrial Segmentation – based on the manufacturing industry

Target Group

Six Groups - iron ore; aluminum; copper; energy; diamonds and

minerals; and other operations

Positioning

Makes high quality natural resources available worldwide

SWOT Analysis

Strengths

1. Global leader in extraction of aluminium and copper ore

2. Has industry leading technology for extraction

3. Diversified business with an employee force of nearly 70,000

4. Strong brand presence across the globe

5. One of the leaders in iron ore, aluminium, diamonds

Weaknesses

1. Financial situation – High debt

2. Operational inefficiences due to govt intervention is a concern

Opportunities

1. Rising need of aluminium as replacement of iron

2. Opportunities to expand business in other territories

3. Business diversification alongwith other international players

Threats

1. Strict regulations being imposed on environmental and security issues

2. Volatility in the commodity market

Competition

Competitors

1. Alcoa Inc.

2. Anglo American plc

3. De Beers SA

4. Newmont Mining Corporation

5. Xstrata plc

6. Teck Cominco Limited

7. BHP Billiton



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