China Shenhua Energy Company SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 948

SWOT Analysis of China Shenhua Energy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Shenhua Energy Company

Parent Company

China Shenhua Energy Company


Diversified Metals & Mining


Coal Mining

Tagline/ Slogan



Largest coal supplier and vendor in China



Industrial Segmentation

Target Group

Power plants and metallurgical manufacturers


Provides coal through large-scale, high-efficient, and safe production mode

SWOT Analysis


1. Owns strong assets – largest coal reserves in China

2. Achieves economies of scope with its own power sources and transportation network

3. Strong technical innovation in production

4. Very strong presence in China

5. Strong workforce of over 75000 employees


1. Very high dependence on only coal as the major product which is a commodity produced by many competitors

2. Govt intervention causes operational omefficiences wjich affects market share


1.  Opportunity to expand business outside China

2. Acquisitions of smaller related players


1. Dwindling coal reserves

2. Emergence of alternate sources of energy

3. Fluctuating economic conditions



1. Yanzhou Coal Mining Company Limited

2. China Coal Energy Company Limited

3. Yangquan Coal Industry (Group) Co., Ltd.


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: