China Shenhua Energy Company SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 981
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SWOT Analysis of China Shenhua Energy Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

China Shenhua Energy Company

Parent Company

China Shenhua Energy Company

Category

Diversified Metals & Mining

Sector

Coal Mining

Tagline/ Slogan

-

USP

Largest coal supplier and vendor in China

STP

Segment

Industrial Segmentation

Target Group

Power plants and metallurgical manufacturers

Positioning

Provides coal through large-scale, high-efficient, and safe production mode

SWOT Analysis

Strengths

1. Owns strong assets – largest coal reserves in China

2. Achieves economies of scope with its own power sources and transportation network

3. Strong technical innovation in production

4. Very strong presence in China

5. Strong workforce of over 75000 employees

Weaknesses

1. Very high dependence on only coal as the major product which is a commodity produced by many competitors

2. Govt intervention causes operational omefficiences wjich affects market share

Opportunities

1.  Opportunity to expand business outside China

2. Acquisitions of smaller related players

Threats

1. Dwindling coal reserves

2. Emergence of alternate sources of energy

3. Fluctuating economic conditions

Competition

Competitors

1. Yanzhou Coal Mining Company Limited

2. China Coal Energy Company Limited

3. Yangquan Coal Industry (Group) Co., Ltd.



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