Exxaro SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1585
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SWOT Analysis of Exxaro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Exxaro

Parent Company

Exxaro Resources

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

Powering Possibility

USP

Second-largest South African coal and third-largest global producer of mineral sands

STP

Segment

Industrial Segmentation

Target Group

Thermal Power Generation Plants and Metallurgical Manufacturers

Positioning

To provide low cost industrial raw materials by operational efficiency

SWOT Analysis

Strengths

1. Strong brand vision with operational activity in Asia, Europe, Australia and Africa

2. Diversified product portfolio

3. Strong merger and acquisition strategy

4. Financial performance of the company is also consistent

5. The company aims at zero-wastage and sustainable engineering

Weaknesses

1. Absence of in house power generation facilities

2. Presence of competition means limited market share

Opportunities

1. Expansion opportunities outside South Africa

2. Development of product portfolio

3. Global tieups and associations can boost brand image

Threats

1. Stricter regulations in the mining industry

2. Govt intervention and unfavorable market conditions

Competition

Competitors

1. Anglo American plc

2. South African Coal Mining Holdings Ltd

3. African Rainbow Minerals Limited

4. Bisichi Mining PLC

5. Xstrata plc

6. BHP Billiton Group


The table above concludes the Exxaro SWOT analysis along with its marketing and brand parameters.

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