BHP Billiton SWOT Analysis
BHP Billiton is one of the leading brands in the heavy equipment & engineering sector. BHP Billiton SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of BHP Billiton:
Quick Glance:
BHP Billiton Strengths
- Strong market position – Good return on assets owned
- Diversified revenue stream and strong financial position
- Marketing is done centrally for all CSGs
- Very strong international brand name
- Strong workforce with over 45,000 employees
- One of the largest petroleum and mining companies
- CSR activities enhance the brand image further
Above are the strengths in the SWOT Analysis of BHP Billiton. The strengths of BHP Billiton looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BHP Billiton Weaknesses
- Govt intervention causes operation inefficiences
- Past cases of accidents have often lead to criticism
These were the weaknesses in the BHP Billiton SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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BHP Billiton Opportunities
- Acquisition of related smaller companies
- Expansion of operations in Coal, Copper
- Tieups and associations with other global companies
Above we covered the opportunities in BHP Billiton SWOT Analysis. The opportunities for any brand can include prospects of future growth.
BHP Billiton Threats
- Reduction in export demand in certain countries because of strong in-house production
- Intense competition
The threats in the SWOT Analysis of BHP Billiton are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the BHP Billiton SWOT analysis.
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About BHP Billiton
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BHP Billiton Overview | |
|---|---|
| Parent Company |
BHP Billiton |
| Category |
Diversified Metals & Mining |
| Sector | |
| Tagline/ Slogan |
Resourcing the future |
| USP |
World’s largest producers of major commodities, including aluminium, copper, energy coal, iron ore, manganese, metallurgical coal, nickel, silver and uranium along with substantial interests in oil and gas. |
| BHP Billiton STP | |
| Segmentation |
Industrial Segmentation – based on commodities it extracts |
| Target Market |
Customer sector groups (CSG) - iron ore, base metals, petroleum, metallurgicalcoal, energy coal, aluminum, stainless steel materials, manganese, and diamonds and specialty products |
| Positioning |
Provides diversified, low cost commodities |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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