Igarashi Motors SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 993
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SWOT Analysis of Igarashi Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Igarashi Motors

Parent Company

Joint venture between CromptonGreaves Ltd., Igarashi Electric Works Ltd. and International Components Corporation

Category

Electrical Equipment

Sector

Industrial Products

Tagline/ Slogan

-

USP

Manufacturing motors that are custom-made to meet the needs and desires of each customer, from design to implementation

STP

Segment

Design and manufacture of small, permanent magnet DC motors and gear motors

Target Group

Automobile manufacturing companies, Power tool s manufacturing companies, Utility companies

Positioning

Provider of customized and top quality motors and other services to the customers

SWOT Analysis

Strengths

1. Igarashi Motors has developed an international presence

2. Good exports and hence favorable change in Rupee value is also helping to earn better margins

3. Significant market share in dc motorssegments

4. High financial growth rate

Weaknesses

1.Regulatory issues are a concern

2. A slowdown in announcement of fresh projects

Opportunities

1. Revival of US auto market

2. Concentration on more acquisitions to increase its reach and presence

3. Up gradations of plants to deliver more value to the customer thereby increasing the client retention rate

Threats

1.High consolidation in the industry

2. Lack of growth stimulus

3.  Intense competition from large multinational players

Competition

Competitors

1V-Guard Industries Ltd
2.Kirloskar Electric Company Ltd.

3.Bharat Bijlee



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