Antofagasta SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1049
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SWOT Analysis of Antofagasta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Antofagasta

Parent Company

Antofagasta

Category

Diversified Metals & Mining

Sector

Mining (Copper)

Tagline/ Slogan

-

USP

Copper producer along with interests in transport and water distribution

STP

Segment

Industrial metals and mining

Target Group

Serves industries using Copper, Gold and Molybdenum as raw materials

Positioning

Provides low cost sustainably produced raw materials

SWOT Analysis

Strengths

1. Strong presence in Chile (near Antofagsta)

2. Strong market cap – listed in London Stock Exchange

3. Vertically integrated – has built its own transport system

4. Strong focus on sustainable production

5. Antofagasta also has exploration and evaluation or feasibility programmes in North America, Latin America, Europe, Asia and Africa.

Weaknesses

1. Limited Presence outside Chile – very localized operations

2.Govt intervention causes operational flexibilities

Opportunities

1. International Expansion with global tieups

2. Increasing demand of copper

3. Increasing demand of Molybdenum and Gold

Threats

1. Increasing international competition

2. Stricter regulations and environmental controls

Competition

Competitors

1. CGE Distribucion SA

2. AES Gener SA



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