Freeport-McMoRan Copper SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 832
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SWOT Analysis of Freeport-McMoRan Copper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Freeport-McMoRan Copper

Parent Company

Freeport-McMoRan Copper

Category

Diversified Metals & Mining

Sector

Mining (Copper, Gold and Molybdenum)

Tagline/ Slogan

Connecting the Future

USP

FCX is the world’s largest publicly traded copper producer

STP

Segment

Industrial metals and mining

Target Group

Secondary Industries which require copper, molybdenum or gold

Positioning

Quality products at low prices

SWOT Analysis

Strengths

1. Extensive mining reserves and resources

2. Business spread across all continents

3. Strong integration with suppliers

4. Safety – a core competency, essential in this industry

5. Nearly employees 30,000 strong workforce

Weaknesses

1. Strong labour disruptions during the Grasberg mine controversy was a concern

2. Brand recall is limited compared to a few competitors

Opportunities

1. Growth in demand of copper

2. Increasing demand of molybdenum

3. Expansion of business in Europe and Asia

Threats

1. Strong regulations and litigation

2. Strong competition in copper mining industry

Competition

Competitors

1. Anglo American plc

2. Newmont Mining Corporation

3. Rio Tinto

4. Gold Fields Limited

5. BHP Billiton

6. Codelco



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