Fresnillo SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 861
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SWOT Analysis of Fresnillo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fresnillo

Parent Company

Fresnillo PLC

Category

Mining

Sector

Precious Metals

Tagline/ Slogan

A Life in Mining

USP

Operational Excellence, World-Class Assets, Competitive Cash Cost Performance

STP

Segment

Metals and mining

Target Group

Diversified industries, governments using precious metals – Silver & gold

Positioning

Provide high quality silver & gold through best in class technologies

SWOT Analysis

Strengths

1. One of the World’s largest Silver producer

2. Low cost production due to efficient operations

3. Strong Organic Growth Pipeline

4. Strong Financial Strength and Flexibility

5. It is also one of the largest gold miners in Mexico

Weaknesses

1. Cyclical industry dynamics affect business operations

2. Market share is limited owing to many global competitors

Opportunities

1. Commitment to exploration investment

2. International tie-ups and acquisitions could boost operations

Threats

1. Regulatory threats and unfavorable economic conditions

2. Dwindling natural resources are a concern

Competition

Competitors

1. Barrick Gold Corporation

2. Dowa Holdings Co., Ltd.

3. Grupo México, S.A.B. de C.V.



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