Yamana Gold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 803
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SWOT Analysis of Yamana Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Yamana Gold

Parent Company

Yamana Gold

Category

Diversified Metals & Mining

Sector

Mining (Gold)

Tagline/ Slogan

-

USP

Diversified mining operations in Americas

STP

Segment

Diversified mining

Target Group

Gold Jewelry Sector and other industries using Gold as raw material

Positioning

Provides gold through low cost operations in mines spread across Americas

SWOT Analysis

Strengths

1. Extensive and diversified resources

2. Strong merger and acquisition strategy since inception

3. High growth company since inception

4. Looking at organic growth in recent years

5. Operations in Brazil, Argentina, Chile, Mexico and Colombia.

Weaknesses

1. Reliance on third parties for power generation

2. Limited global operations asc ompared to some of the leading global players

Opportunities

1. Organic growth through development of new mines

2. International expansion

3. More diversification in the field of resources and mining

Threats

1. Environmental Regulations

2. Decreasing popularity of gold in the jewelry segment

Competition

Competitors

1. Barrick Gold Corporation

2. Goldcorp Inc.

3. Anglogold Ashanti Ltd.

4. Rubicon Minerals Corp.



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