Teck Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 986
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SWOT Analysis of Teck Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Teck Resources

Parent Company

Teck Resources

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

-

USP

Canada's largest diversified resources company

STP

Segment

Diversified Metals & Mining

Target Group

Sea Borne Trade Market

Positioning

Provides high quality steel making coal to sea borne market

SWOT Analysis

Strengths

1. Diversified resources

2. Leading name in North America  - enjoys high brand royalty

3. Consistent top line and bottom line growth

4. Operations in zinc, copper, steelmaking and energy

5. Over 13,000 employees form a part of the workforce

Weaknesses

1. Dependence on third parties for transportation

2. External power usage and environmental controversies

Opportunities

1. Mergers and acquisitions for worldwide growth

2. Increasing importance of metallurgical coal

Threats

1. Intense competition

2. Environmental Regulations

3. Unfavorable govt regulations and economic conditions

Competition

Competitors

1. Anglo American plc

2. Sherritt International Corporation

3. Freeport-McMoRan Copper & Gold Inc.

4. Copper Fox Metals Inc.

5. BHP Billiton Group

6. Rio Tinto



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