Mitsubishi Materials SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 771
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SWOT Analysis of Mitsubishi Materials with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mitsubishi Materials

Parent Company

Mitsubishi Group

Category

Non-ferrous metal manufacturing

Sector

Products made from  copper, cement, and aluminum

Tagline/ Slogan

Globalization

USP

Instant brand recognition as being a leader

STP

Segment

Diversified mining and metal manufacturing

Target Group

Diversified industries using products made from copper, cement, and aluminum

Positioning

Provide high quality raw materials and finished goods across the globe

SWOT Analysis

Strengths

1. A leader in technology, quality, product offering

2. Global operations

3. Best in class R&D

4. Strong workforce wit over 20,000+ employees

5. Strong backing of the Mitsubishi group

6. Its operations include Cement , Metals , Advanced Materials & Tools , Electronic Materials & Components , Energy , Precious Metals , Recycling

Weaknesses

1. Difficult to maintain focus on core operations as a result of large scope

2. Limited global association and tie-ups

Opportunities

1. Development of recycling

2. Development of alternatives to current natural resources

Threats

1. Regulatory threats

2. Dwindling natural resources

3. Govt intervention and environmental regulations

Competition

Competitors

1. Mitsui Mining and Smelting Company, Limited

2. Sumitomo Metal Mining Co., Ltd.

3. Dowa Holdings Co., Ltd.



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