JiangXi Copper SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1253

SWOT Analysis of JiangXi Copper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JiangXi Copper

Parent Company

JiangXi Copper


Diversified Metals & Mining


Mining (Copper)

Tagline/ Slogan

Quality comes from details


Largest Copper producer of China



Diversified mining

Target Group

Industries and businesses requiring copper and metals


Flagship copper producer of China

SWOT Analysis


1. Extensive reserves and resources

2. Flagship producer of China – strong association with “China” as a brand

3. Diversified business into allied services

4. Diversification into other non-ferrous metals

5. Nearly 35,000 people are employed with the organization

6. Operations include copper mining, milling, smelting and refining


1. Limited market share and intense competition is a concern

2. Presence outside the Tiger Nations


1. International Expansion

2. Increasing demand of copper

3. Increasing demand of copper byproducts like Molybdenum


1. Strict international regulations and environmental controls

2. Increasing competition in international copper market



1. Xinjiang Xinxin Mining Industry Company Limited

2. Aluminum Corporation of China Limited (Chalco)

3. Xingye Copper International Group Limited

4. China Nonferrous Mining Corporation Limited


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