JiangXi Copper SWOT Analysis, USP & Competitors

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SWOT Analysis of JiangXi Copper with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JiangXi Copper

Parent Company

JiangXi Copper

Category

Diversified Metals & Mining

Sector

Mining (Copper)

Tagline/ Slogan

Quality comes from details

USP

Largest Copper producer of China

STP

Segment

Diversified mining

Target Group

Industries and businesses requiring copper and metals

Positioning

Flagship copper producer of China

SWOT Analysis

Strengths

1. Extensive reserves and resources

2. Flagship producer of China – strong association with “China” as a brand

3. Diversified business into allied services

4. Diversification into other non-ferrous metals

5. Nearly 35,000 people are employed with the organization

6. Operations include copper mining, milling, smelting and refining

Weaknesses

1. Limited market share and intense competition is a concern

2. Presence outside the Tiger Nations

Opportunities

1. International Expansion

2. Increasing demand of copper

3. Increasing demand of copper byproducts like Molybdenum

Threats

1. Strict international regulations and environmental controls

2. Increasing competition in international copper market

Competition

Competitors

1. Xinjiang Xinxin Mining Industry Company Limited

2. Aluminum Corporation of China Limited (Chalco)

3. Xingye Copper International Group Limited

4. China Nonferrous Mining Corporation Limited


The table above concludes the JiangXi Copper SWOT analysis along with its marketing and brand parameters.

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