Impala Platinum SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1818
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SWOT Analysis of Impala Platinum with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Impala Platinum

Parent Company

Impala Platinum

Category

Diversified Metals & Mining

Sector

Mining (Platinum)

Tagline/ Slogan

Distinctly Platinum

USP

Implats is the second largest PGM producer in the world, supplying approximately 25% of global platinum output.

STP

Segment

Diversified mining

Target Group

Industries using Platinum, Palladium, Rhodium and Nickel as raw materials

Positioning

Supplies low cost Platinum Group Metals in a most efficient manner

SWOT Analysis

Strengths

1. Extensive reserves of Platinum group metals

2. Developed international market

3. Focus on its core product for branding

4, Has a strong workforce of over 50,000 employees

5. One of the most efficient and lowest cost primary platinum producers in the world

Weaknesses

1. Weakened financial position due to presence in Zimbabwe

2. Has a limited geographic reach and international tie-ups

Opportunities

1. Expansion to other African countries

2. Explore markets for other associated metals produced as by products

Threats

1. Government regulations

2. International competition

3. Unfavorable economic conditions

Competition

Competitors

1. Johnson Matthey PLC

2. Anglo American Platinum Limited

3. Aquarius Platinum Limited

4. Northam Platinum Ltd



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