Grupo Mexico SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1066
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SWOT Analysis of Grupo Mexico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Mexico

Parent Company

Grupo Mexico

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

-

USP

Largest copper producer of Mexico

STP

Segment

Diversified mining

Target Group

Electrical & Electronics industry, other industries which use copper as raw material

Positioning

Low cost copper producer

SWOT Analysis

Strengths

1. Large copper reserves makes it a strong brand

2. Has its own rail service – the largest fleet in Mexico

3. Has foothold over North America and South America – with presence in Peru and US

4. It also runs Mexico’s largest and most profitable railroad with near 6,000 miles of tracks and 15,000 carloads

Weaknesses

1. Employee workforce is small as compared to some large mining companies

2. Mine disasters running the reputation and brand name

Opportunities

1. Increasing demand of copper

2. Increasing demand of other by products – Molybdenum, etc

3. International expansion to other continents

Threats

1. Regulations by the govt

2. Strict environment related controls

3. Tough competition in Copper Mining Industry

Competition

Competitors

1. IndustriasPenoles S.A de C.V.

2. Almaden Minerals Ltd.

3. HudBay Minerals Inc



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