Hyosung SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1153
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SWOT Analysis of Hyosung with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hyosung

Parent Company

Hyosung

Category

Conglomerate,  chaebol

Sector

Diversified

Tagline/ Slogan

Always by your side

USP

Hyosung (Industrial Materials) is world’s largest tire cord production facility

STP

Segment

Industrial

Target Group

Diversified

Positioning

Provides world class products to enhance a consumer’s lifestyle

SWOT Analysis

Strengths

1. Diversification in businesses

2. Strong research facilities

Weaknesses

1. Lack of focus in one particular business

Opportunities

1. Foray into new businesses

2. Look for opportunities outside Korea

Threats

1. Presence of focused competitors

Competition

Competitors

Daehan Synthetic Fiber Co., Ltd

Ilshin Spinning Co., Ltd.

Nisshinbo Holdings, Inc.

ABB Ltd


The table above concludes the Hyosung SWOT analysis along with its marketing strategy and brand parameters.

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