JiXhong Energy Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 677
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SWOT Analysis of JiXhong Energy Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

JiXhong Energy Resources

Parent Company

JiXhong Energy Resources

Category

Diversified Metals & Mining

Sector

Mining (Coal)

Tagline/ Slogan

-

USP

The company provides coal blocks for coal washing, coal chemicals and chemical plate, fiberglass plate, cement and polyvinyl chloride (PVC) resins

STP

Segment

Industrial Segmentation

Target Group

Industries producing chemical plate, fiberglass plate, cement and polyvinyl chloride (PVC) resins

Positioning

Low cost provider

SWOT Analysis

Strengths

1. Integrated manufacturing with in-house power generation

2. Focus on China

Weaknesses

1. Presence restricted mostly inside China

2. Absence of metallurgical grade coal

Opportunities

1. Strong demand for metallurgical coal

2. Expansion outside China

Threats

1. Dwindling coal resources

2. Strong competition

3. Strict regulations

Competition

Competitors

China Coal Energy Company Limited

Anyuan Coal Industry Group Co Ltd

Guizhou Panjiang Refined Coal Co., Ltd



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