Kinross Gold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1152
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SWOT Analysis of Kinross Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kinross Gold

Parent Company

Kinross Gold

Category

Diversified Metals & Mining

Sector

Mining (Gold)

Tagline/ Slogan

-

USP

Focus on people in carrying out their business

STP

Segment

Industrial

Target Group

Gold jewelry industry and other industries using gold as raw Material

Positioning

Performs its business with strictest of discipline, aiming towards highest of performances and by always putting its people first

SWOT Analysis

Strengths

1. Diversified resources spread across 4 continents

2. Strong financial performance

3. Focus on people – minimizes threat of strict labor regulations

Weaknesses

1. Little/minimum focus on costs

Opportunities

1. Expansion of operations in Asia

2. Developing internal power generation, transportation facilities

Threats

1. Environmental regulations

2. Decrease of gold in the Jewelry sector

Competition

Competitors

Barrick Gold Corporation

Goldcorp Inc

NovaGold Resources Inc.

Seabridge Gold Inc.


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