Polyus Gold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 916
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SWOT Analysis of Polyus Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Polyus Gold

Parent Company

Polyus Gold International

Category

Metallurgy & Mining

Sector

Gold

Tagline/ Slogan


USP

Highest growth rate in the Industry

STP

Segment

Industrial segmentation

Target Group

Governments , Industries using raw material as Gold

Positioning

Provide highest quality gold throughout the world because of Polyus’ superior practices and innovation

SWOT Analysis

Strengths

  1. Hold’s 3rd largest gold reserves
  2. Premium Listing in London Stock Exchange
  3. Strong financial position
  4. High growth rate

Weaknesses

  1. Weak labour relations
  2. Lower equity in developed countries

Opportunities

  1. Tapping the under developed market like Africa

Threats

  1. Regulatory threats
  2. Dwindling natural resources
  3. Heavy dependence on single resource - Gold

Competition

Competitors

  1. Orsu Metals Corporation
  2. Kazakhmys PLC


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