Polyus Gold SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 751
Advertisements

SWOT Analysis of Polyus Gold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Polyus Gold

Parent Company

Polyus Gold International

Category

Metallurgy & Mining

Sector

Gold

Tagline/ Slogan


USP

Highest growth rate in the Industry

STP

Segment

Industrial segmentation

Target Group

Governments , Industries using raw material as Gold

Positioning

Provide highest quality gold throughout the world because of Polyus’ superior practices and innovation

SWOT Analysis

Strengths

  1. Hold’s 3rd largest gold reserves
  2. Premium Listing in London Stock Exchange
  3. Strong financial position
  4. High growth rate

Weaknesses

  1. Weak labour relations
  2. Lower equity in developed countries

Opportunities

  1. Tapping the under developed market like Africa

Threats

  1. Regulatory threats
  2. Dwindling natural resources
  3. Heavy dependence on single resource - Gold

Competition

Competitors

  1. Orsu Metals Corporation
  2. Kazakhmys PLC



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: