Rand Gold Resources SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 891
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SWOT Analysis of Rand Gold Resources with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rand Gold Resources

Parent Company

Rand Gold Resources

Category

Diversified Metals & Mining

Sector

Mining (Gold)

Tagline/ Slogan


USP

Proven ability to discover multi-million ounce gold deposits and convert them into profitable mines

STP

Segment

Industrial segmentation

Target Group

Gold Jewelry and other sectors using gold as raw material

Positioning

Low cost producer

SWOT Analysis

Strengths

1. Extensive stake in resources in Africa

2. Strong operations

3. String partnership with local communities

Weaknesses

1. No resources outside Africa

2. No investment in allied services

Opportunities

1. Expansion within Africa

2. Foraying into exploration of other resources in the territory

Threats

1. Lack of skills

2. Inadequate infrastructure in the region

Competition

Competitors

Barrick Gold Corporation

Gold Fields Limited

Harmony Gold Mining Company Limited

IAMGOLD Corporation

AngloGold Ashanti Limited

DRDGOLD Limited



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