Saudi Arabian Mining SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 1031
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SWOT Analysis of Saudi Arabian Mining with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Saudi Arabian Mining

Parent Company

Saudi Arabian Mining

Category

Diversified Metals & Mining

Sector

Mining

Tagline/ Slogan

-

USP

Gold Mining

STP

Segment

Product based segmentation

Target Group

Gold and base metals, the phosphate project,aluminum project, and industrial minerals segment.

Positioning

Low cost producer

SWOT Analysis

Strengths

1. Groups specializing in marketing activities

2. Strategic alliances

3. Extensive resources

Weaknesses

1. Limited presence outside Saudi Arabia

Opportunities

1. Diversification into related businesses

2. Expansion outside Saudi Arabia

Threats

1. Dwindling demand of Gold

2. Strong competition in International market

Competition

Competitors

Syrah Resources Limited

Alara Resources Limited

Arabian American Development Company



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