Indian Metals & Ferro Alloys Ltd IMFA SWOT Analysis, USP & Competitors

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SWOT Analysis of Indian Metals & Ferro Alloys Ltd IMFA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Indian Metals & Ferro Alloys Ltd IMFA

Parent Company

Indian Metals & Ferro Alloys Ltd IMFA

Category

Metals and Alloys (Ferro Alloys)

Sector

Metals and Minerals

Tagline/ Slogan

-

USP

India's largest, fully integrated producer of ferro alloys

STP

Segment

Geographical,  Behavioral

Target Group

Steel Plants in India, Japan, Taiwan, China etc. Long standing loyal customers across various geographies.

Positioning

Positioned as experienced producer of Ferro Alloys with wide technical and resource leadership

SWOT Analysis

Strengths

1. High technical expertise and strong skilled workforce
2. Strong business relationship in India and abroad
3. Self sufficient in energy with its own captive power plant
4. Dynamic operation and high customer focus

5. comprehensive ISO 9001 Quality Management certification besides ISO 14001 Environment Management and ISO 18001 Occupational Health & Safety certification

6. International tie-ups with countries like Japan, China, Taiwan

Weaknesses

1.  Faces high competition from Indian and foreign players means limited market share
2. Fluctuating revenues is a concern

Opportunities

1. Diversification of products and customer base
2. Capture the domestic market
3. Increase mergers in Indian and foreign markets

Threats

1. Highly volatile nature of industry leading to fluctuating revenues
2. Threat of international trade and taxation policies
3. Threat of reducing market share due to high competition

Competition

Competitors

1. Maharash Elektrosmel
2. Ferro Alloys Corp.
3. Rohit Ferro-Tech


The table above concludes the Indian Metals & Ferro Alloys Ltd IMFA SWOT analysis along with its marketing strategy and brand parameters.

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