Impex Ferro Tech SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 528
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SWOT Analysis of Impex Ferro Tech with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Impex Ferro Tech

Parent Company

SKP Group

Category

Metals and Alloys (Ferro Alloys)

Sector

Metals and Minerals

Tagline/ Slogan

Customer Satisfaction (Motto)

USP

High quality products and high focus on technology and Research and development

STP

Segment

Metals and minerals

Target Group

Steel and metals firms in India and abroad

Positioning

Positioned as a highly mechanized company with quality products

SWOT Analysis

Strengths

1.  Backed by robust parent company
2.  Growth in the metal and alloy sector nationally and internationally
3.  High spending on new technology
4.  Year on year growth in gross sales

5. Awarded the ISO 9001:2000 certification for manufacture and supply of metals and minerals

6. Total installed capacity of 300,000 mtpa, RFTL exports nearly 70% of its production

Weaknesses

1. Limited market share due to presence of many competitors
2. High losses faced due to volatile industry

Opportunities

1. Expansion of market and operations in India and abroad
2. Diversification of products can add value to profile
3. Maximum benefit from new government policies

Threats

1. High dependence on the market economy and financial conditions of steel sector
2. High competition from national and international firms
3. Government and environmental policies pose a threat to company operations

Competition

Competitors

1. Coal India
2. NMDC
3. Sesa Sterlite



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