Resurgere Mines & Minerals India Limited SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 389
Advertisements

SWOT Analysis of Resurgere Mines & Minerals India Limited with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resurgere Mines & Minerals India Limited

Parent Company

Resurgere Mines & Minerals India Ltd.

Category

Diversified Metals & Mining

Sector

Minerals and Mining

Tagline/ Slogan

Philosophy -- people-centeredness, good faith towards all, being relevant to the times, helping each other in survival and in the achievement of honor

USP

Iron and Bauxite ore extractor and processor

STP

Segment

Diversified Metals & Mining

Target Group

Iron and steel plants in India and abroad – targeting on low cost producers

Positioning

Low cost producer of Iron and Bauxite ore

SWOT Analysis

Strengths

1. Company has consistent export market in China
2. Expanding company – aggressively acquiring mines in India
3. Low cost operation gives advantage over competitors
4. High mechanization in its operations

5. High quality Iron Ore of 60% - 64% Fe content being extracted

Weaknesses

1. Limited tie-ups in foreign countries
2. Government regulations leading to slow acquiring of mines in Jharkhand and West Bengal

Opportunities

1. Development of customer base internationally
2. Acquiring mines in India and abroad
3. Captive power plant development

4. More advertising and branding would enhance brand name and impact

Threats

1. Threat of acquiring of new mines with respect to public protests
2. Threat from new entrants in the sector due to liberalization of economic policies

3. Unfavorable govt policies can affect operations

Competition

Competitors

1. 20 Microns Ltd.
2. Ashapura Minechem Ltd.
3. Associated Stone Industries(Kotah) Ltd.



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: