Rohit Ferro Tech SWOT Analysis, USP & Competitors

Posted in Heavy Equipment & Engineering, Total Reads: 504
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SWOT Analysis of Rohit Ferro Tech with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rohit Ferro Tech

Parent Company

SKP Group

Category

Metals and Alloys (Ferro Alloys)

Sector

Metals and Minerals

Tagline/ Slogan

Customer Satisfaction (motto)

USP

Leading producer of High Carbon Ferro Chrome

STP

Segment

Geographic, Behavioral, Psychographic

Target Group

Metals and mineral industries in India ,Europe, the Middle East, China, Japan, and Korea catering to high quality requirement  and long standing relationship

Positioning

Diversified and high quality delivery

SWOT Analysis

Strengths

1. High diversification and expansion since inception in 1991
2. Strong exports with 70% products exported
3. Strong marketing and tie-ups
4. Backward and forward integration due to strong parent company

5. Total installed capacity of 2,70,000+ mtpa

6. Awarded Top Exporter and Product Group in India

Weaknesses

1. Suffered huge losses due to economic slowdown which was concern
2. Lack of market development in India compared to competing companies

Opportunities

1.  Expansion within Indian market
2. Diversification through integration with subsidiary companies of   parent company
3. Acquiring coal mines in India and abroad

Threats

1.  Government and regulatory policies regarding mines
2. Rapid growth of competing firms
3. Threat of new technology and international players

Competition

Competitors

1. Maharash Elektrosmel
2.  Ferro Alloys Corp.
3.  IMFA



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