Novar Plc SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 620
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SWOT Analysis of Novar Plc with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Novar Plc

Parent Company

Honeywell

Category

Building supplies, aluminum products, security printing

Sector

Building supplies

Tagline/ Slogan

-

USP

Has a high market share in each of its industries it operates in

STP

Segment

Industrial supplies

Target Group

Banks, Building contactors/builders

Positioning

A global company that specializes in 3 business.

SWOT Analysis

Strengths

1. Is very good at what they do, market leader.
2. At one point of time, it manufactured three-fourth of metal cans in UK.
3. Worked strategically to build alliance with competitors, later acquiring the competitor itself

4. Strong parent brand adds to the brand value

Weaknesses

1.Has a limited product portfolio, which can be easily expanded.
2. Brand name of Novar died out after merging with Honeywell.

Opportunities

1. Can use expertise of its parent company to leverage its existing strengths.
2.It can tie up with smaller financial instructions to expand its security printing business.
3. It doesn’t have authorized dealer and distributors in other counties,, which is an extension in their distribution channel

Threats

1.Loss of identity after merging with the owners.
2. Global iron companies venturing into aluminum productions can be a big threat

3. Intense competition from global players can affect business

Competition

Competitors

1.Seimens
2.GFE



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