BTC SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 552
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SWOT Analysis of BTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BTC

Parent Company

BASF

Category

Chemicals

Sector

Industrial Products

Tagline/ Slogan

Your local expert for specialty chemicals

USP

Expertise in specialty chemicals

STP

Segment

Various industries like Adhesive, Agriculture, Automotive and oil, Chemical, Ceramics, Mining, Plastics, Pharmacy, Textile and many more

Target Group

Small and medium sized enterprises across Europe

Positioning

Technically competent distributor of specialty chemicals in Europe

SWOT Analysis

Strengths

1. Makes over 5000 high quality specialty chemicals 
2. Expertise in over 30 countries providing customized solutions to customers
3. Parent company BASF is the largest company in the chemical industry and BTC can leverage on the large customer base of BASF
4. Provides single personal contact, professional service, short delivery time, flexibility and creativity to its customers
5. 10,000 researchers and developers work at BTC and they also have a distinct advantage due to BASF’s expertise

Weaknesses

1. No major presence outside Europe
2.Have been regularly criticized by green activities against manufacture of alleged dangerous chemicals

Opportunities

1.Leverage the backing by BASF and expand outside Europe
2.Strong growth expected in Plant science industry

3. Acquisition of smaller players to boost their presence

Threats

1.BASF can dissolve the brand BTC if needed
2.Green activists can hamper any expansion plans

3. Unfavorable market conditions can affect business operations

Competition

Competitors

1.Bayer AG
2.NK Chemicals
3.Lavollee Chimie


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