Posted in Industrial Products and Chemicals, Total Reads: 528
SWOT Analysis of BTC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Your local expert for specialty chemicals
Expertise in specialty chemicals
Various industries like Adhesive, Agriculture, Automotive and oil, Chemical, Ceramics, Mining, Plastics, Pharmacy, Textile and many more
Small and medium sized enterprises across Europe
Technically competent distributor of specialty chemicals in Europe
1. Makes over 5000 high quality specialty chemicals 2. Expertise in over 30 countries providing customized solutions to customers 3. Parent company BASF is the largest company in the chemical industry and BTC can leverage on the large customer base of BASF 4. Provides single personal contact, professional service, short delivery time, flexibility and creativity to its customers 5. 10,000 researchers and developers work at BTC and they also have a distinct advantage due to BASF’s expertise
1. No major presence outside Europe 2.Have been regularly criticized by green activities against manufacture of alleged dangerous chemicals
1.Leverage the backing by BASF and expand outside Europe 2.Strong growth expected in Plant science industry
3. Acquisition of smaller players to boost their presence
1.BASF can dissolve the brand BTC if needed 2.Green activists can hamper any expansion plans
3. Unfavorable market conditions can affect business operations
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