Anixter SWOT Analysis, USP & Competitors

Posted in Industrial Products and Chemicals, Total Reads: 569
Advertisements

SWOT Analysis of Anixter with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Anixter

Parent Company

Anixter International

Category

B2B distribution of cables, communication and security equipment

Sector

Industrial products

Tagline/ Slogan

Products. Technology. Services. Delivered Globally

USP

Global delivery network and customer service

STP

Segment

Original equipment manufacturers (OEMs), engineering goods companies, contractors, installers, and wholesale distributors

Target Group

Manufacturing facilities across the world, corporates, SMEs

Positioning

Global industrial goods and services provider

SWOT Analysis

Strengths

1. Powerful customer base of over 100,000 customers across 50 countries
2. Diverse and sophisticated product range like communication equipment, electronic and electrical wires, OEMs and aerospace hardware and equipment

3. Highly developed network of sophisticated warehouses 
4. Global delivery network across 250 cities worldwide

5. Close to 8000 employees in the organization

6. The company has been recognized with several awards

Weaknesses

1. High investment requirement for expansion in new verticals means lower margins
2. Large amount of inventory stored in warehouse ($1Bn) can be a burden

Opportunities

1. Opportunity of backward integration in equipment manufacturing
2. Utilize robust supply chain to provide delivery services to third party companies

3. Acquisition of smaller firms and global tie-ups can further strengthen the brand

Threats

1. Large number of competitors
2. Highly fragmented market 
3. Rapidly changing technologies may render warehouse inventory obsolete

Competition

Competitors

1. Schneider Electric
2. Avnet Inc. 
3. Flextronics International Ltd.

4. Arrow Electronics



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: